The Society for the Promotion of Indian Classical Music and Culture Amongst Youth or SPICMACAY organized an international convention, involving children from all over India. Linking the tech-savvy and west inclined youth to the cultural roots of India was the primary motive underlying this five day holistic campaign. Five girls from Whitefield Global School served the face of the school for the convention. The campaign included yoga, art and craft workshop, vocal music camp, heritage walk, etc. The artists at SPICMACAY took the herculean challenge of washing away from the oblivious souls the dust of everyday life. Campaigns identical to this international convention relished the diverse cultural heritage of our country, transforming the trainees into the cultural mouthpiece of the same.